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Research Report

Research on Revenue Management for Hotel Room Pricing

Research Summary I. What is RM?(Concept of RM) RM stands for selling the right product to the right customer at the right time through the right distribution channel and at the right price. (Importance of RM) Given the hotel industry's characteristics, where fixed costs are high and variable costs are low, maximizing profit through revenue management rather than cost ma...

  • 2024.04.11
  • Views 941

Changes in Accommodation Types and Regulatory Improvement Measures

Research Summary Ⅰ. IntroductionDuring the COVID-19 pandemic, the decreased demand for travel is rapidly recovering, necessitating the enhancement of both quantitative and qualitative accommodation capacities to respond to the increasing tourism demand.Shared accommodations and residential accommodations (hereinafter referred to as "residential stays") are emerging form...

  • 2024.02.29
  • Views 876

Platform Economy and the Tourism Industry

Research Summary Ⅰ. What is the Platform Economy?In economics, platforms are described as two-sided markets generated through network effects, with the characteristic of evolving through the solidification of cross-network effects. The essence of the platform economy lies in decoupling weak parts of the consumer value chain rather than technological advancements, a...

  • 2024.01.30
  • Views 787

Globalization Strategies for the Tourism Industry

The domestic tourism industry has high growth potential due to its excellent ICT technology and talent, as well as leading K-content in world culture. However, in reality, the industry's contribution to GDP ranks among the lowest in OECD countries. We explore various reasons for this phenomenon and ways in which Korea can successfully enter the global market. To transit...

  • 2023.03.16
  • Views 1297

The Future of Digital Transformation in the Tourism Industry

Discussing how the Korean tourism industry can leverage the ongoing acceleration of digital transformation (DX) across various industries as an opportunity for growth. DX in the tourism industry brings about fundamental changes to tourism businesses and the industry as a whole.Utilizing solutions and big data through DX can enhance the operational efficiency of the tour...

  • 2023.03.16
  • Views 1284