Select Component
Select Year
Select Component
Select Year(s)
Select Year
Select Country
* For the measurement of brand equity indicators, cities were categorized as follows: Seoul; the Capital Area (Suwon, Incheon); Busan; Jeju Island (Jeju, Seogwipo); and Others (Chuncheon, Gangneung, Yangyang, Daejeon, Buyeo, Gongju, Gwangju, Jeonju, Yeosu, Daegu, Ulsan, Gyeongju, Andong, Tongyeong).
Select Year(s)
* Number of posts classified as positive, negative, or neutral by an Al-based
model within the context of 'Korea tourism/travel'
Select Year
* Online buzz volume related to each core component
Select Year