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Yanolja Brand Equity Index

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Brand Equity Index Overview
Brand Equity Index Overview
  • Brand Equity Index Trends

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  • Brand Equity Index By Country

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Component Scores by Country

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Brand Awareness

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  • Brand Awareness by City

* For the measurement of brand equity indicators, cities were categorized as follows: Seoul; the Capital Area (Suwon, Incheon); Busan; Jeju Island (Jeju, Seogwipo); and Others (Chuncheon, Gangneung, Yangyang, Daejeon, Buyeo, Gongju, Gwangju, Jeonju, Yeosu, Daegu, Ulsan, Gyeongju, Andong, Tongyeong).

Brand Image

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* Number of posts classified as positive, negative, or neutral by an Al-based
model within the context of 'Korea tourism/travel'

Brand Association

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* Online buzz volume related to each core component

Brand Quality : Subcomponent Scores Across Countries

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