1. Overview

Objective:
To recognize the effects of the platform economy and digital transformation in the tourism industry and identify new service or platform-based strategies to promote tourism and globalize South Korea's tourism industry.

Organizers:

• Host: Yanolja, Yanolja Research
• Supervisor: Yanolja Research

Contest Period:

• Application: July 3, 2023 (Mon) ~ July 17, 2023 (Mon), by 17:00
• Announcement of Finalists: July 20, 2023 (Thu) (individual notification)
• Final Round: July 27, 2023 (Thu), 13:00 ~ 17:30

Themes:

1. Development of tourism platform service ideas
2. Strategies for promoting tourism using platforms
3. Digital transformation strategies for tourism businesses
4. Any other tourism platform and digital transformation-related topics

Eligibility:

• Undergraduate or master's students (domestic and international) currently enrolled or on leave (August 2023 graduates eligible)
• Participation as individuals or teams of up to four members (no duplicate entries allowed)

2. Awards

3. Application Process

Submission Requirements:

1. Application form (1 copy)
2. Consent form for the collection and use of personal information (1 copy per participant)
3. Certificate of enrollment or leave of absence (1 copy per participant; graduation candidates may submit a certificate of expected graduation)
4. Proposal: 15-minute presentation in PPT format (include a PDF copy to avoid formatting issues)

File Name: “[Team Name] (or [Individual Name]).zip”

Submission Method:

• Via email: [email protected]
• Submission forms available for download from the Yanolja Research website (yanolja-research.com)

4. Evaluation Criteria

5. Final Round

• Date: July 27, 2023 (Thu), 13:00 ~ 17:30
• Location: Yanolja Square, 1F, MDM Tower (42 Teheran-ro 108-gil, Gangnam-gu, Seoul)
• Event: Presentation of entries and awards ceremony
• Format:
  • Presentation: 15 minutes
  • Q&A: 5 minutes

6. Notes

• Submissions must be original works not previously awarded in other contests.
• Submitted entries and related documents will not be returned.
• Submissions may be used for promotional purposes via social media and other media platforms.
• For winning entries, the prize money is considered fair compensation for transferring copyright (including derivative work rights) to the host. Contestants not agreeing to this will forfeit their award.
• Contestants bear responsibility for any disputes regarding copyright, plagiarism, or infringement of intellectual property rights. Violations will result in disqualification and the forfeiture of awards or prizes.
• Any materials cited must include proper source attribution.
• Tax obligations related to prize money are the responsibility of the recipient.
• Prize money will be awarded to the team leader; the organizers bear no further responsibility for its distribution.
• Judging details will not be disclosed, and if no entry meets the criteria, the number of winners and awards may be adjusted.
• Contest schedules may change due to internal circumstances.

7. Contact Information

• Contact: Ms. Choi Yu-kyung, Senior Researcher, Yanolja Research
• Email: [email protected]
• Phone: 02-6106-8433